Gorden Group

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What Have We Learned in 2018?

In 2018, the biggest lesson we have learned is that not all markets and self-storage operators are created equal. We have seen new deliveries continue to push down rental rates on a national level, but revenue growth remains positive. New development continues to be highest in markets with strong employment growth which leads to outsized population growth. As I have traveled the country attending self-storage meetings and touring self-storage projects, I have noticed some common themes; overall everyone is happy, they have good jobs, the economy is growing, self-storage is still a desired asset class and for now life is good.

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