Gorden Group

Become an Informed Investor Today!

Staying on Top of the Marketing Game

While the last few years have been very difficult for the self-storage industry, the most positive and productive result of the contracting economy and challenging real estate market was that self-storage operators had to take a very hard look at their operating expenses. This has forced many operators to change their marketing campaigns and go outside their comfort zones to move into the next generation of self-storage marketing. Today’s savvy self-storage marketers must familiarize themselves with the variety of online marketing platforms such as Facebook, Twitter, Yelp, Citysearch, LinkedIn, blogging, YouTube and Craigslist just to name a few. Gone are the days of the great newspapers, magazines and Yellow Pages books that served the advertising needs of American business for generations. Electronic media is now the dominant form of marketing communications and virtually all print media offerings have suffered. This is no more evident than with the United States Postal Service, whose net loss of $8.5 billion in 2010 shows that advertising has fundamentally changed. Not only are businesses finding better and cheaper ways to communicate with their customers electronically, but U.S. consumers are choosing to receive information by more efficient and convenient ways as well…

img

admin

Related posts

Prepared for Challenges, Focused on Opportunity

The last decade was a remarkable one for all investors. Stock markets soared and the global...

Continue reading
by mhelling

New Decade, New Strategy?

This time of year, we find ourselves reflecting on the things that we are grateful for and...

Continue reading
by mhelling

Finding Opportunity Outside the Box

As we enter the 4th quarter of 2019, self-storage investors are achieving higher than normal...

Continue reading
by mhelling

Join The Discussion