Gorden Group

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Protecting Value in Uncertain Times

With capital flow of both equity and debt having dramatically increased over the past few years, self storage has become the golden child of niche real estate. Delivering higher returns and a more stable cash flow than other investments, self storage is well positioned for the time being. A wise real estate investor once told me that “you are NOT in the self storage business – you are in the real estate business.” Even though your self storage business has an extremely reliable income stream, the real estate market has more to do with the value of your self storage property than the operations of your self storage business. With that being said, the question I have recently been asked is how can owners protect their value? Below I have outlined four topics that will help you position your property to preserve its value.

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